Objectives:
— Increase brand awareness for Greenfield Community College (GCC)
— Feature MassReconnect, a program that helps qualifying Massachusetts residents earn a degree or certificate through any public community college for free, as a selling proposition
My role:
— Come up with the You Belong Here tagline to create a trusting resonance with the audience and encourage people to learn more about GCC
— Avoid additional voice-over costs by writing digestible overlay copy for the video ad that clearly lists the advantages of attending GCC
— Lead all copy deliverables
Copy deliverables:
— Video script for the YouTube ad
— Audio ad script
— Google Search ads