Moses Brown School is a Friends school, offering a co-ed, Quaker-based education to students in nursery through grade 12.
Objectives:
— Generate brand awareness, positioning Moses Brown as an exceptional school in the New England area
— Reach local parents (especially mothers) who want to dedicate the time and focus to their children’s education
My role: Create compelling messaging for digital advertising assets that reach the target audience, familiarizing them with Moses Brown and encouraging them to learn more
Copy deliverables:
— Instagram and Facebook story ads
— Instagram and Facebook feed ads
— Script for the Spotify ad
Assets designed by 5 Horizons’ creative team.