Part-time MBA and Graduate Certificates
Objective: Generate leads and increase applications for the part-time MBA program and graduate certificates
My role: Execute copy deliverables by succinctly highlighting the school’s benefits such as flexible class schedules and experience-powered learning
Copy deliverables:
— Facebook feed ads
— Facebook and Instagram video story ads
One-offs
Objective: Increase RSVPs for virtual and in-person events such as informational sessions, Q&As, and alumni panels
My role: Write primary text, descriptions, and overlay copy, keeping the target audience for each event in mind
Copy deliverable: Facebook feed ads
