Known as “Refruitment” at Orange Umbrella, this process is essential to the success of the consultancy. Each semester, OU launches a campaign with a unified theme, messaging, and design.
Objectives:
— Encourage the freshest talent to apply
— Increase Orange Umbrella’s awareness on campus
— Promote OU’s capabilities
My role: Generate witty social and digital media copy, including Instagram captions and overlay text, following OU’s tone and campaign’s theme
Results: We saw an upward trend in applicant numbers, with 138 applications generated across two campaigns showcased below
80s Arcade
Social media is OU’s most influential tool and is the primary channel for our refruitment campaigns. For “80s Arcade,” we also utilized email marketing, and I wrote an email blast that was sent out to all School of Communication students. All copy materials for this campaign theme relied on 80s slang to compliment the retro style of graphics created by the design team.
Pop Art
The bright colors of this campaign called for snappy and lively Instagram captions. Oh, and emojis, emojis, emojis.
